Michael
Ernest, who joined the agency as an intern years ago, rose through the ranks
and, until his appointment, served as VP Accounts and Client Services, overseeing
accounts such as British Council, UAC, Union Bank Plc., Property mart, Grenadines
Homes, Leadway Assurance amongst others.
The
new COO takes up the position with a massive wealth of experience of operations
and agency workings at Digital Shed, where he would be overseeing the agency’s day-to-day
business operations, marketing strategy, planning and other digital innovations.
Michael,
29, holds a Diploma in Digital Marketing from the Digital Marketing Institute,
Ireland and a BSc in Marine Science from the University of Calabar, Cross
River, Nigeria. He is also a Digital Marketing Institute certified trainer, as
well as a Google Adwords certified expert.
A
very dedicated and result-oriented individual with a solid background in
content marketing, strategy and interactive media, Michael has worked as an account
manager for years, exploring the digital world.
Commenting
on his appointment, the VP, People, Mr. Babajide Alaka, said, “Michael’s
appointment is part of the repositioning by the agency for the future, ahead of
its approval from AAAN and APCON to run as a full marketing communications
agency, in its bid to expand services to major African markets in 2017.
On
his part, the agency’s CEO, Jerry Oche, urged members of staff, partners,
clients and stakeholders to extend their support to the new COO. “As we expand
across the continent, let us all join hands in support of this leadership, in
our continued stride to deliver quality digital marketing solutions and move the
agency to the top,” he said.
Founded
in 2011 with the belief that user experience, interactivity and engagement, not
advertising, is the key to successful brand building and marketing, Street
Toolz has continuously broken new grounds across Africa, providing top digital
solutions and building other quality startups such as Zowasel.
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